Designed a logo for Fresh Serve- an initiative to help and feed those in need for food and water during the Covid-19 pandemic. The program spanned across several weeks during which I helped with the creation of social media graphics, business prospect presentation.
When I was introduced to the idea of Fresh serve and what it was going to mean to people, the first visual that occurred in my mind was a leaf and how it an important source of food making for a plant to survive.
Leaves are shelter, food givers, and it is the symbol of life.
Although it was a temporary fix to a persistent problem, Fresh Serve helped hundreds of people in their tough battles.
The color story of the initiative was a mix of soft pastels, as a reminder to be gentle and kind during times of crisis.
